Brand for Core Dance Designs

Core Dance Designs was established in 2024. Built in Belfast, Core Dance Designs is a Bespoke Irish Dance Costumes and embroidery company.

Core Dance Designs, a creative brand specialising in custom dancewear and performance costumes, approached Digimark Pro seeking a complete refresh of their visual identity and online presence. Their previous branding no longer captured the energy, creativity, and professionalism of their growing business. The objective was to create a modern, stylish brand and website that would resonate with dancers, studios, and performance groups alike.

We began by exploring the essence of Core Dance Designs — passion, movement, and individuality. This guided every step of the rebrand and web design process.

• Brand Identity: We developed a dynamic new logo with a sleek, contemporary aesthetic, symbolising motion and creativity. A refined colour palette and elegant typography were introduced to give the brand a polished, high-end feel.

• Website Design: The new website was built with user experience in mind — clean, mobile-optimised, and visually engaging. Product collections, client galleries, and enquiry forms were integrated to showcase their craftsmanship and make it easy for customers to connect.

• Content & Messaging: We crafted concise, inspiring copy that highlights Core Dance Designs’ expertise and commitment to quality.

Throughout, we collaborated closely with the team to ensure every element reflected their artistic vision and brand values.

The refreshed Core Dance Designs brand and website now truly reflect the company’s creativity and professionalism. The new look has strengthened their market presence, improved customer engagement, and provided a strong platform for future growth.

The rebrand captures the spirit of dance — bold, expressive, and beautifully executed.