Building Brand Awareness & Lead Generation for “UrbanTech Solutions

UrbanTech Solutions is a B2B technology provider specializing in smart home automation systems. Despite offering high-end products, the company struggled to reach decision-makers and generate qualified leads through social media.

• Low engagement across all social platforms (especially LinkedIn and Instagram).
• Inconsistent posting schedule and lack of a clear brand tone.
• Poor conversion from ad campaigns despite high ad spend.
• Limited brand authority in a competitive industry.

Comprehensive Social Media Audit:

• Analyzed content performance, competitor benchmarks, and audience behavior.
• Identified the most engaging content types (product demos and client testimonials).

Brand Positioning & Visual Identity:

• Designed a consistent social media theme reflecting innovation and trust.
• Rewrote captions to sound more professional, concise, and industry-specific.
• LinkedIn Campaign Optimization:
• Created a 3-month content series called “Smart Living Insights” featuring industry trends.
• Used Sponsored Posts and InMail campaigns targeting property developers and tech enthusiasts.

Paid Ad Strategy:

• A/B tested ad creatives and CTAs for Facebook and Instagram lead forms.
• Implemented retargeting campaigns for users who engaged but didn’t convert.