Social Media Marketing2

Turning “StyleNest Fashion” into a Viral Online Brand

StyleNest Fashion, a mid-size online boutique, wanted to expand its reach beyond its local audience and drive more online sales through Instagram, Facebook, and Pinterest.

Challenges:

  • Limited brand visibility beyond local markets.
  • Outdated visual branding and low engagement on posts.
  • High website visits but poor conversion rates.
  • No structured influencer or ad strategy.

Strategy Implemented:

Content Rebranding & Aesthetic Overhaul:

  • Revamped visuals with a modern, cohesive brand identity.
  • Introduced lifestyle photography and short styling videos.

Engagement-Focused Campaigns:

  • Created weekly “Style Polls” and “OOTD (Outfit of the Day)” challenges.
  • Encouraged user-generated content through hashtags like #MyStyleNestLook.

Influencer Marketing:

  • Partnered with 12 micro-influencers for authentic content and giveaways.
  • Used influencer stories and reels to promote limited-time offers.

Paid Advertising Strategy:

  • Launched seasonal ad campaigns targeting fashion enthusiasts aged 18–35.
  • Utilized dynamic product ads synced with the website’s product catalog.

Pinterest & Instagram Shopping Integration:

  • Enabled direct shopping from social media posts, reducing friction in the buyer journey.