Web Design For J Doone Surfacing

J Doone surfacing is a family run business serving Belfast and beyond. With more than 20 years’ experience in various groundworks. From planning to completion we believe in a joint approach with our client and we never leave a job unsatisfied. Our in house team will ensure all our work is carried out to the highest of standards with minimum disruption.

The Brief:

J Doone Surfacing, a trusted name in asphalt, tarmac, and paving solutions, approached Digimark Pro looking for a modern, user-friendly website that would reflect their professionalism and experience in the surfacing industry. Their existing online presence didn’t capture the quality of their workmanship or the scale of services they provide. The goal was clear — create a digital platform that builds credibility, attracts new commercial and domestic clients, and showcases their completed projects.

Our Approach:

We began with an in-depth discovery session to understand J Doone Surfacing’s core values, target audience, and competitive landscape. From there, our team crafted a clean, mobile-responsive website with a focus on clarity and conversion.

  • Design: A sleek, professional layout with bold visuals and service-driven content.

  • Content: SEO-optimised copy highlighting their key services — from driveways to road surfacing — with clear calls to action.

  • Functionality: Integrated enquiry forms, project galleries, and fast-loading pages to improve user experience and lead generation.
    Throughout the process, we worked closely with the client to ensure the website aligned perfectly with their brand identity and business goals.

The Result:

The new J Doone Surfacing website now delivers a strong first impression and a seamless user journey. With improved navigation, engaging visuals, and optimised performance, the site effectively communicates the company’s expertise and reliability. Since launch, the client has seen a noticeable increase in online enquiries and positive feedback from both new and returning customers.

The finished product stands as a true reflection of the quality and professionalism behind the J Doone Surfacing brand.